Blog

AI and Outsourcing of Thought

August 24, 2026

Positioning Partners announces the publication of CEO and Co-Founder, Ofentse Rapakgadi’s latest opinion article in TimesLIVE, exploring the growing impact of AI on how professionals think, learn and exercise judgment. In “AI and the outsourcing of thought,” she considers what may be lost when technology begins doing more of our intellectual work, and why critical thinking and human capability could become even more valuable in an AI-driven world.

August 6, 2026

Positioning Partners announces its official membership of Proudly South African, marking another milestone for the B-BBEE Level 1 marketing and PR agency established in March 2026. The membership strengthens PP’s credentials as a local supplier and connects the agency to a wider network of South African businesses and procurement opportunities. Co-Founder Ofentse Rapakgadi reflects on why buying local matters, what the recognition means for PP’s growth and more.
Positioning Partners is a Proudly South African member
My First Nedbank IMC Conference

August 1, 2026

Positioning Partners Co-Founder, Ofentse Rapakgadi, reflects on winning a virtual ticket to the Nedbank IMC Conference 2026 through a MarkLives competition. As PP builds its reputation, client base and body of work, the timely win feels like a meaningful sign of progress. She shares why attending Africa’s biggest marketing conference matters and what its theme means for her leadership and PP’s journey and future growth. It is a welcome moment of great fortune.
Every business owns a “Send Email” button. But most people don’t own the instinct behind it: the timing, the targeting, the restraint to send less but better. That instinct isn’t just talent. It’s training and experience and it’s the reason most email budgets buy silence instead of sales. That is why Positioning Partners is proud to announce that we are now Mailchimp Certified across two tracks, Foundations and Email Marketing, through Intuit Mailchimp’s official Academy programme.
Positioning Partners Is Now Mailchimp Certified
Positioning Partners Joins the National Small Business Chamber (NSBC) as a Platinum Member

May 1, 2026

There is a shift happening in business. The companies that grow fastest are not necessarily the busiest. They are the best positioned. That is why Positioning Partners is proud to announce that we are now a Platinum Member of the National Small Business Chamber (NSBC), one of Africa’s leading SME organisations, representing a network of over 200,000 businesses.
Not all visibility earns trust. Some placements position you where decisions are shaped. PAAQ, founded by Olusegun Adeleke, is featured in the April–May 2026 edition of SME Entrepreneur Magazine. This is not just coverage. It places the platform inside a credible entrepreneurial conversation about expertise, value, and building in complex markets.