Every business owns a “Send Email” button. But most people don’t own the instinct behind it: the timing, the targeting, the restraint to send less but better. That instinct isn’t just talent. It’s training and experience and it’s the reason most email budgets buy silence instead of sales. That is why Positioning Partners is proud to announce that we are now Mailchimp Certified across two tracks, Foundations and Email Marketing, through Intuit Mailchimp’s official Academy programme.