Case Studies

PAAQ: Building a Marketplace for Expertise
We supported PAAQ through a key growth stage with fractional marketing leadership, marketplace strategy, customer-experience improvements, PR and partnerships. The work strengthened positioning, credibility and visibility while securing two national op-eds, a Kaya FM interview and a strategic corporate meeting, creating foundations for growth and engagement.
Positioning Partners is helping Dr Murendeni Liphadzi turn established academic expertise into a growing public profile. Through an ongoing personal PR and thought-leadership programme, his ideas have been published across TimesLIVE, IOL, Engineering News, Sunday Times, Business Times and Business Day, building stronger visibility and association with his areas of expertise.
Case Studies - Academic Thought Leadership